Summerland
Summerland Ceramics is the prominent bong company of cannabis’ new age. Every ceramic creation is designed with a minimalist eye to become a piece of decor rather than paraphernalia. Each bong is made by hand, from earth, in California.
Summerland came to us looking to grow out of its “weed company” persona and find more ways to continue making eloquent and purposeful products for those who toke. Their products proudly sit displayed on bookshelves and coffee tables, hidden in plain sight; the bongs’ and pipes’ functionality concealed by their beauty. Club considered this unique stance and helped redefine Summerland’s identity, creating space for the company to present a more polished and unified appearance and growing the brand to stand for homewares instead of headshops.
Output
Art Direction
Identity
Typography
Illustration
Print
Production
Marketing
Credits
PHOTOGRAPHY
Summerland
Jason MacDonald
ILLUSTRATION
Cryptogram Ink
Josh Freydkis
WEB DEVELOPMENT
Hair
JUICE BAR
Summerland had some great assets to work with, one being their typeface, “Juice Bar.” Juice Bar was limited as it only had capitals and wasn’t an actual typeface, but rather some crude found signage discovered during their travels.
To make this vernacular typeface useful, we created a robust character set with lowercase, numerals, and punctuation, turning outlined sketches into a functioning typeface.
VESSEL MARKINGS
Maker’s marks are an ornate detail of any ceramic vessel. Acknowledging Summerland’s transformation, we created marks to tie each piece back to its place of creation.
We wanted these new marks to feel hand done and made from earth, so we did just that, working with paint and clay to reflect a look that was authentic to the process.
BRAND ASSETS
Throughout the years, the small Californian ceramics company has grown to worldly recognition selling products far across the earth. With this growth comes a need for standardized assets.
Within these assets, we wanted a Summerland specific texture, the texture of fired clay. We sourced clay from what composes Summerland’s bongs. Then was tooled, fired, and scanned for use with the brand assets.
