Ka'teen

Located in the heart of Hollywood, Ka’teen burrows itself into the center of the Tommie Hotel, bringing flavors of the Yucatan through the vision and palette of Chef Wes Avila.  

CLUB envisioned the full identity, along with providing a name that appealed to weary travelers and knowledgeable locals. The name Ka’teen reflects the language of the indigenous Mayan people who inhabit the Yucatan region while still feeling familiar to the laypeople. Building on the name, we developed visuals by taking from the area’s inspirations and providing it with the modern vibrancy Chef Wes brings to the menu.

Output

Naming
Concept
Identity
Interior Direction
Collateral
Photography
Production

Credits

PHOTOGRAPHY
Ten Five Hospitality

VIDEOGRAPHY
Loveless Films

YUCATAN FLAVOR

Patterns in the Yucatan peninsula are often dense, intricate, and repetitive. We took inspiration from historic sites in the region to develop modern interpretations with a more colorful approach to the limestone reliefs. The series of patterns help the visuals match the vibrant food and lush environment of Ka’teen.