THE SAGUARO
A PRISMATIC PARADISE LOCATED IN THE HEART OF PALM SPRINGS AND HISTORIC OLD TOWN SCOTTSDALE. INSPIRED BY HEAT, MIRAGES, AND SAGUARO’S COLORFUL ARCHITECTURE, WE REBRANDED AND REVITALIZED THIS ICONIC DESERT OASIS TO REFLECT ITS LOS ANGELES FESTIVAL CLIENTELE. GRAB A PIÑA COLADA AND GET SOME COLOR.
ADDITIONAL PHOTOGRAPHY
COLLEEN DURKIN, JOEL KVERNMO
CONCEPT, ART DIRECTION, TYPOGRAPHY, DESIGN, ILLUSTRATION
CLUB
SIMPLICITY, POPS OF COLOR, AND HEAT DEPRIVATION WERE USED TO COMPLEMENT SAGUARO’S UPDATED LOOK
THE PHOTOGRAPHY STYLE EXTENDS INTO EACH ROOM WITH A CURATED SET OF UNIQUE DESERT OASIS FLORA AND FAUNA