THE SAGUARO
A prismatic paradise located in the heart of Palm Springs and Historic Old Town Scottsdale. Inspired by heat, mirages, and the properties colorful architecture, Club rebranded and revitalized this iconic desert oasis to reflect its Los Angeles, festival clientele. Grab a piña colada and get some color.
Concept, Art Direction, Typography, Design, Illustration
Club
Additional Photography
Colleen Durkin, Joel Kvernmo
We retooled the existing Saguaro logo to perform across various applications, and refined the mark to pair well with the graphic system moving forward.