P&G
AN ABANDONED RESEARCH LAB TURNED IMMERSIVE, EXPERIENTIAL, AND INSPIRED PROCTER & GAMBLE WITH A VISION OF THE FUTURE. OUR INSTALLATION PROVIDED INSIGHT ON NEW PRODUCTS AND SERVICES BEING LAUNCHED AT P&G EMBRACING SCENARIOS, TRENDS, AND CHANGING CONSUMER ATTITUDES. COMMISSIONED BY HYPERQUAKE.
Concept, Art Direction, Typography, Design
Club